On June 1, 2023, Prof. Xiong Hang, Vice President of Macro Agricultural Research Institute, was invited to participate in the 2023 China Digital Agriculture Innovation and Development Forum and the National Conference on Intelligent Agriculture and Forestry Science and Technology Innovation, and made a presentation titled "Are Farmers Willing to Pay for Intelligent Agricultural Technology - Insights and Policy Implications from Discrete Choice Experiments?" The report was well received by many government agricultural authorities. The content of the report has attracted the attention of many government agricultural authorities and digital agriculture enterprises, and is considered to be of guiding significance to the government's promotion of digital agriculture technology and the design of other digital agriculture products and marketing models.

As one of the important platforms for paying attention to agricultural innovation and development exchanges, the 2023 China Digital Agriculture Innovation and Development Forum and National Wisdom Agriculture and Forestry Science and Technology Innovation Conference, with the theme of "Digital Intelligence Empowerment, Mechanical Integration", will interpret the "wisdom" of agricultural development in the new era, and promote the integration of government, industry, academia, research, promotion, and application.